As Creative Director for B4BC, it was incumbent upon me to guide this maturing brand into the 21st century. Although B4BC was a nationally recognized and respected non-profit their branding had been piecemeal-ed for years and was lacking consistency. It needed to be rebuilt from the ground up, keeping it planted within it’s youthful appeal but giving it the much needed structure and cohesion that is demanded of a national brand.
Category : Brand Development, Design
Date : 2014
Client : B4BC
Location : Hermosa Beach, CA